Affinitas Marketing Services – From Strategy to Creative Design

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marketing services
marketing services: campaign execution | creative services

Strategy Development
The Affinitas Marketing Services team draws on decades of experience from Madison Avenue to Silicon Valley, and many points in between. This team works with clients at all levels to develop strategies against specific initiatives or long term campaigns, typically followed up with project design, creative development and launch, execution and management, and ROI measurement. Applications include:

Acquisition / Demand Creation
Upsell / Cross-sell
Retention / Cultivation
Save / Winback
Lead generation
Brand development and identity
Target market identification and segmentation/li>
Media channel recommendation and selection
Development of relevant benefit messaging
Specialized initiatives such as VIP programs, contests/sweepstakes, surveys, data mining/database building

Media Channel Expertise
The scope and experience of Affinitas involvement in both traditional and non-traditional communication channels is vast:

Direct Mail Creative and Production
Print Advertising
Web / Digital
- Web site / micro site / page design and development
- Social / Professional networks
- Animated banners
- E-mail marketing and address capture
- Data-based surveys and reporting
Alternative / Awareness Media
- Pay phone kiosks
- Airport kiosks
- Bus shelters
- Vehicle wraps
- Subway entrance panels
- Cinema slides
- Billboards
- Wallscapes
Inbound / Outbound Call Center Dialogue
Field Sales Support
- Inside Sales/Appt Setting
- Sell Sheets
- Collateral Kits
- Brochures
Event / Point-of-Sale Promotion
- Large format pull-up banners
- Posters
- Handouts/Take-One's
- Premium items
- Table tents/Shelf-talkers

Campaign Development
This experience allows Affinitas to build communications platforms or campaigns that:

Increase the reach of messaging
Increase the frequency and absorption of messaging
Raise brand awareness
Generate leads, sales, and/or revenue
Increase the depth and breadth of customer involvement and engagement
Enhance the overall customer experience with the company and the brand

...Like Predicting the Weather
It’s not uncommon for clients and potential clients to ask what can be expected for a response rate in an upcoming campaign. It’s also not uncommon for the answer to be “It depends.”

As with predicting the weather, the potential outcome of any marketing campaign is influenced by many variables, some of which cannot be controlled.

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